Top impressions: Search top impressions are the impressions you’ve received in the top location, anywhere above the organic search results, and are including absolute top impressions.
Absolute top impressions: Search absolute top impressions are the impressions you’ve received in the absolute top location of the page, the old position 1.Including “Lost impressions” and “Not eligible impressions”, we can divide impressions into 5 categories. There are 3 types of impressions according to the position of your ads on the page: absolute top impressions, top impressions, and impressions. Impression share data is available for campaigns, ad groups, product groups (for Shopping campaigns), and keywords.” Are all impressions the same? Impression share = impressions / total eligible impressionsĪccording to Google: “Eligible impressions are estimated using many factors, including targeting settings, bids, approval statuses, and quality.
The formula to calculate impression share is pretty straightforward, however, one of the components remains a bit vague: the total eligible impressions. The term Search Impression Share is defined a s “the number of impressions you have received, divided by the approximate number of impressions you were eligible to receive”.
Let’s get back to basics and refresh your memory a bit. What is Search Impression Share and how is it calculated? In this case, there’s no way to know how many impressions we are indeed missing and it is relevant to wonder if SIS is a reliable metric or not. As a SEA campaign manager, you follow up closely on Search Impression Share on a regular basis in order to get insights into the evolution of searches and on the visibility of your ads.Īs we will see in this article, even if you reach 100% Search Impression Share in your campaigns you might be missing potential impressions as they were identified as not eligible by Google.
0 kommentar(er)
